Personal Resume Website

<aside> 🎨 你好，我是 Penny，一位多元背景的行銷專業工作者，擁有6年以上數位行銷、品牌策略與社群經營經驗。

Hello! I’m Penny, a marketing professional with a multidisciplinary background over 6 years in digital marketing, brand strategy, and social media management.

</aside>

🌈 關於我 About Me

我曾在新創、B2C 品牌與電商領域擔任主管角色，專長在從 0 到 1 建立行銷系統、KOL 合作、CRM 建置、活動企劃與數據成效追蹤。我相信行銷的本質是理解人、溝通價值、創造共鳴。I’ve led and built marketing systems from the ground up across startups, B2C brands, and e-commerce platforms. I specialize in influencer collaborations, CRM implementation, campaign planning, and performance analytics. I believe marketing is about understanding people, communicating value, and building resonance.

💼 經驗 Experience

醫生生醫 行銷經理

Marketing Manager of DoctorBio 2026年1月至今 January 2026 – Present

• 電商行銷統籌 統籌品牌自有官網電商的整體行銷，規劃促銷檔期與轉換優化，帶動近月營收成長約 20%、官網轉換率由 2% 提升至 3%（+50%）。 Ran full-funnel marketing for the brand's owned e-commerce store, planning promotional campaigns and conversion optimization; drove ~20% recent-month revenue growth and lifted site conversion rate from 2% to 3% (+50%).
• 會員經營與訂閱制 建置並經營會員 CRM（LINE 官方帳號、EDM、優惠券），推動「定期購」訂閱制，會員回購率達 33%、會員數月成長 15%，定期購貢獻約 10% 營收。 Built member CRM (LINE OA, EDM, coupons) and an auto-replenish subscription program; achieved a 33% repurchase rate, 15% monthly member growth, with subscriptions contributing ~10% of revenue.
• 內容與衛教行銷 主導內容與衛教行銷（「Dr. Bio 專欄」部落格、YouTube 醫師影片、FB／IG 社群），社群追蹤數成長 76.5%、互動率提升 63%，將醫師專業背景轉化為品牌信任。 Led content and health-education marketing (Dr. Bio blog, physician YouTube videos, FB/IG), growing social followers 76.5% and engagement rate 63%.
• 數位廣告操盤 操盤 Google／Meta 數位廣告，維持 廣告投報率（ROAS）4–5，並持續優化新客獲取成本（CPA）。 Managed Google/Meta ad campaigns, sustaining 4–5 ROAS while optimizing CPA.
• AI 導入與應用 導入生成式 AI 與 AI 影音／設計工具，加速內容產製與行銷素材測試，提升產出效率。 Adopted generative-AI and AI video/design tools to accelerate content production and creative testing.
• 跨部門專案管理 跨部門協作（研發、營運、客服）與委外廠商管理，確保行銷專案準時落地。 Coordinated cross-functional teams (R&D, operations, CS) and external vendors to deliver campaigns on schedule.

自由接案行銷顧問

Freelance Marketing Consultant 2025年1月 – 2025年12月 January 2025 – December 2025

• 專案執行 以專案型態為 2 個消費品牌（保健食品、居家香氛個人保養）提供行銷服務，獨立負責從提案、內容與廣告執行到成效檢討的完整流程。 Delivered end-to-end marketing projects for 2 consumer brands (health supplements; home-fragrance & personal care), independently owning strategy, content, paid-media execution, and performance review.
• 策略規劃 依品牌定位規劃社群經營、內容企劃、廣告投放與品牌策略，協助品牌建立數位聲量與線上轉換。 Planned social, content, paid media, and brand strategy tailored to each brand to build digital presence and online conversion.

Yoga Amore 創辦人